Think or Live.


Recently after a meeting finished and some of us were still continuing the discussion on some copy line which was heavy with thought and spoke about the kind of challenges life presents to all of us….my Brazilian client Priscila, said that something like this may not work in Brazil as we don’t think about Life, Life is meant to be lived and not thought about.

I found myself smiling at that heart warming statement. It led me to think if that meant, living in the moment, acceptance of ones’ circumstances, coping, surviving and living so to speak. Does it also mean that contemplation and reflection on issues that are intangible are seen to be unnecessary, in other words does one always need an object of provocation for a thought or does it mean one has understood that all this is an illusion and why bother with any contemplation? Does it mean that the journey of every human being is because of the outside factors like family, friends, loves, etc etc…and nothing without that? I think contemplation about life is inevitable for every individual at some point, if not at a great depth at least we all ask ourselves, “What is the meaning of all this?”, “Why am I here?”, and yes a lot of outside factors get us to these questions most of the time but it does lead to thinking and changing the inside in order to deal with the outside world. So if life is meant to be lived and not thought about is it outward vs inward or when outward and inward is in harmony? In harmony will be lack of conflict and lack of conflict will perhaps make us live more and think less.


For the Love of Life and Movies


While getting back home last evening after buying groceries, flowers, etc. etc. a very strange feeling mixed with thought came over me. I imagined the act of walking into my building, tapping the access card carrying groceries and flowers in both hands like a shot out of a movie. I thought that perhaps I am in a movie of my life I created and I am just going into the act at every given point in time.

The fact that a lot of art, be it novels, movies, music, words come from observing life the same way sometimes the act of reading those words, novels, seeing those movies, thinking those lyrics makes one play it out in life. And hence life can be the book that you loved or you become that character sub consciously. We may very well be manifesting the thoughts that we loved or a scene we appreciated, or living the joy or tragedy of a scene which has quietly tucked itself in a corner.

We are the victims of self-obsession to a large extent, and not that we want to be, but we are, it is natural. And that is what makes us think we want our life story to be unique, something worth sharing every time we meet someone new and worth being admired by the old ones and no we don’t think it consciously at all. Living in a script which is continuously evolving, we are directing that shot, we are making our own character jump with joy or immerse in melancholy. And sometimes when that realization that the life that you have created is out of a, or was in a or is a movie hits you, you better like that shot.